Rita Bini Data Intelligence Analytics
"Data Intelligence is the art of extracting compelling insights from a business’ data that allow to reshape strategic decisions and drive growth”.
SERVICES
As a Data Intelligent Specialist I provide Analytics & Data Insights solutions to assist Business and Marketing decisions by unlocking a 360 view of the customers behaviour, preferences, drivers (or pain-points) for growth and engagement, conversions and value.
End-to-end consultative approach:
Ideation & hypothesis
Analytics consultative approach by addressing relevant business questions, goals and challenges.
Data strategy
& views
Assist the business in its data strategy to collect relevant data signals for the work. Build views for analysis and insights.
Analytics Solutions
Deploy and execute the analysis of data and models. Extract trends, patterns, and test hypothesis and results.
Insights & Opportunities
Generate insights and recommendations that are actionable and in line with core business requests and goals. Data storytelling.
Activation & Measurement
Support the implementation of tools and reports that allow to monitor results and insights, and the creation of business KPIs and targets.
CORE SOLUTIONS
A range of solutions to turn Data into Sustainable advantage:
01
Segmentations & Propensity Models
Understand your customers groups by analysing their behaviour, attitudes, value and profiles.
Areas:
Consumer Profiles, product preferences and cohorts.
Targeting & Personalisation data activations.
Consumer Value Groups.
02
Preferences & Engagement Models
Use data to study the drivers of customer’s brand and product portfolio engagement and how these link to retention.
Areas:
Product Engagement study and Insights.
Engagement and Retention deep-dives.
Targeting & Personalisation data activations.
03
Growth Analytics & Digital Funnel
Data insights that lead to breakthrough growth moves: attracting new customers while cementing existing relationships.
Areas:
Digital funnel and growth measurement framework and KPIs.
Data deep-dives to extract learnings about funnel movements and success factors.
Conversion and insights deep-dives.
PORTFOLIO
ABOUT ME
My name is Rita, a Data Intelligence Analytics Specialist who believes in the true power of data and in its use to drive the right decisions, data-driven decisions!
I have a strong passion and interest in anything that is analytics, and I like to work with organisations that want to make effective use of their data.