Rita Bini Data Intelligence Analytics
"Data Intelligence is the art of extracting compelling insights from a business’ data that allow to reshape strategic decisions and drive growth”.
SERVICES
As a Data Intelligent Specialist I provide Analytics & Data Insights solutions to assist business and marketing decisions by unlocking a 360 view of the customers behaviour, preferences, drivers of engagement and value.
I also provide analysis and set-up of business KPIs and performance, to help extract and understand drivers (or pain-points) for growth and engagement.
Using a consultative approach, the work starts from scoping out relevant business questions to answer, providing support on data strategy, through data preparation, analysis and management, all the way to presentation of insights:
Ideation & hypothesis
Data strategy & views
Analytics Solutions
Work with clients on addressing relevant business questions, by providing an analytics consultative approach.
Assist the business in its data strategy to collect relevant data signals for the work. Build views for analysis and insights.
Insights & Opportunities
Activation & Measurement
Deploy and execute the analysis of data and models by testing hypothesis and by validating results in line with business questions.
Generate insights and recommendations that are actionable and in line with core business requests.
Provide a measurement framework. Support the implementation of data tools that allow to monitor trends and the creation of business KPIs and targets.
CORE SOLUTIONS
A range of solutions to turn Customer Data into Sustainable advantage:
01
Segmentations & Cohorts
Understand your customers groups by analysing their behaviour, attitudes, value and profiles.
Areas:
Consumer Profiles, product preferences and cohorts.
Targeting & Personalisation data activations.
Consumer Value Groups.
02
Preferences & Engagement Models
Use data to study the drivers of customer’s brand and product portfolio engagement and how these link to retention.
Areas:
Product Engagement study and Insights.
Engagement and Retention deep-dives.
Targeting & Personalisation data activations.
03
Digital Funnel & Growth Analytics
Data insights that lead to breakthrough growth moves: attracting new customers while cementing existing relationships.
Areas:
Digital funnel and growth measurement framework and KPIs.
Data deep-dives to extract learnings about funnel movements and success factors.
Conversion and insights deep-dives.
PORTFOLIO
ABOUT ME
Hi, my name is Rita and I work as a Data Intelligence Analytics Consultant.
I believe in the true power of data! I want to help others understand their customers and use data to drive the right decisions, data-driven decisions.
I have a strong passion and interest in anything that is analytics, and I like to work with organisations that want to make effective use of their data.
With over 13 years experience in advanced data analysis and data strategy, working in the ever-evolving data scenario in London, my background comes from different Industries where I led customer analytics projects.
Do you want to work together and gain a deeper understanding of your customers? Please reach out to me by e-mail.